When people turn to the Yellow Pages in their telephone directory, they are usually ready to buy and they are looking for a supplier. They do not have to be persuaded to buy, they merely have tobe persuaded to buy from you. Many solo businesses derive a significant proportion of their sales from Yellow Pages’ advertising.

It helps to have the biggest advertisement on the page. It also helps to position the advertisement at the top on an outside edge. Another technique is to list everything that you sell or do—for example, an insurance broker could list every type of insurance sold. When customers are looking in the Yellow Pages they are much more likely to read the entire advertisement, so you can put more copy into it.

“Promotion leads to sales, whether you are big or small,” says Lawrence. He outlines four key stages in the process of successfully promoting your goods in global markets.

1. Awareness stage. “First, you have to create the awareness that your company exists. Potential end users learn your name during this stage of promotion— they may not even be fully aware of what your products are or do.”

2. Consideration stage. “During this stage of international promotion, the end user receives more information about you and finds it positive. The end user places your company in his or her ‘considered set’ with other brands.”

3. Preference stage. “The user feels that who you are and what you do is relevant and meaningful to them. You become the favored brand.”

4. Loyalty stage. “Over time, you bond with your end user. You become the brand it consistently prefers.”

Become a supplier is not easy because there are some opinion in the business world that supplier should be a full supporting for buyer, a higher level than them. Off course this opinion is correct even sometime there is a different assumption about this. Supplier as business partner should be a good solution for the buyer or user of their products.

If understand actually there is a dependent link between supplier and user and the position both of them is equal because each other will need helping from the counterpart. For example we are as supplier of packaging for weight loss supplement and our customer request on the quality improvement of our packaging. This request based on the hundreds of customer feedbacks. Of course we have to follow this request if we want to maintain our business cooperation

In other side user should be see their supplier as a partner and not as lower level that can be used as long as they need. This understanding should be a culture in every segment of partnership component to avoid negative action or communication. Without that attitude the relationship will be not in harmony anymore.

Right now I stay on an estate area that I always dream of since four years ago. Yes this is one of my big dreams and this dream already reached with support from my whole family. I understand if I can’t buy this house, big house for me exactly, if my wife and our big family never support on the funding of done payment.

First time I checked the condition of my house, I was surprised because my house stay in front of a famous dentist’s house. Her house is 2.5 times bigger than our house and has luxury on visual. I ever met the doctor in the church and after few minutes conversation I asked “Is there dental discounts for me if someday I come to your clinic?” and she said “Yes, off course.” Even just joking but I was happy hear that because it’s mean she was understood that we are live in one neighborhood. I always hope my new house and new situation is better for us to improve our life.

Last week I felt so nervous because me and my wife checked if may be she was pregnant. First time in the morning we used instant pregnant checker which we bought from the drug shop. If I saw the result from checker sign looked like unclear even it indicated to the pregnant signal.

After discussed with my wife, we decided to go to the doctor. After waiting for two hours, my wife was checked and the doctor said that my wife was pregnant since 5 weeks ago. Oh my God, thank you for your Bless!

After came back to our home, my wife wrote on the wall of Facebook. She made some sentences of baby announcements for saying thanks to God. The day after that some of my friends gave me congratulation for the pregnant of my wife. This life is wonderful!

I agree with a statement that we can sell anything in internet. We can found there are so many sellers offer their product in cyber world. Even actually they are just small company from but that is a not big issue to do some online transaction with other buyer. May be we can check for few minute the article about how small business can still exist running in the trading jungle. Its content some tips especially how to use internet as a good marketing facility to close the selling target.

Off course it’s a good article for me because we can open our vision with refresh idea that may be we never think about before. Some small business owner may still has a thought using conventional way to promote their company and products, off course with some limitation and problem on the cost, promotional area and time limitation. But if we using internet look like we can grab whole the world in our hand in just few minute and with the low cost. This is like an acceptable idea for small business, small cost but big benefit.

So after we know the big power of internet that can support our small business, there is no reason stop our promotional into all area in the world. Don’t forget to prepare the niche and professional site as a place to put our company profile

Nothing, really! Given that most small businesses do very little with regard to planning, a formalized strategic planning process is certainly a far better path to take than doing nothing at all. I mean that sincerely. I would much prefer that my clients immerse themselves in the strict methodology of someone else’s strategic planning system than to simply fly by the seat of their pants.

I also believe that implementing the popular notion of a strategic planning system isn’t ideal for most privately held, principal-owned small businesses. It’s not so much that there’s anything wrong with such a system; it’s more that people just don’t seem to like it. And perceptions are reality. Let’s see if you agree.

While there isn’t a standard boilerplate for what the strategic plan includes, I think you are familiar with the most common trappings:

· Mission statement

· Vision statement

· Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis

· Competitive analysis

· Core competencies

· Goals and objectives

· Strategies and tactics

What is a mission? vision? What’s the difference? Does anyone really care? The battle over semantics in most strategic planning efforts gets in the way of real breakthrough thinking.

When I was a young boy, my brother and I sold peaches from our backyard tree door to door. By age 10, I had a pretty good handle on capitalism. The idea that “The customer is always right” was ingrained at a very young age. I had heard it from family and friends, but experience brought the message home. To this day, in a customer service environment, I still believe that the customer is always right. However, your customers aren’t always capable of articulating what you can do to uniquely serve their wants, needs, and desires. When it comes to growth, you’ve got to know customers better than they know themselves.

At about the same time a few years ago, two companies dis-covered that businesspeople were tired of carrying around so many electronic gadgets and set about marketing a solution. A major clothing company responded by making a pair of dressy slacks that would carry lots of gadgets in hidden pockets. Despite favorable response to initial prototypes and an aggressive advertising campaign, the product line flopped. The pants didn’t really solve the problem.

A company called Handspring (now part of Palm) decided to make a cell phone that was also a personal data assistant and wireless Internet device. The Treo combined items almost everyone was carrying around into one item that could slide into a pocket. The product was a modest hit from the start. After Handspring merged with Palm, they made a new version with e-mail access that was an even bigger hit.

Handspring knew their customers better than some of those customers knew themselves. A few years ago, if the company had asked focus group members to raise their hands if they would pay $500 or more for a 3-in-1 cell phone, few would have said yes. In fact, I would have been one of those people. An always on-the-go road warrior like me is the target for such a device. But honestly, the only reason I have one is that I was given one. For years, I have spoken on behalf of Sprint to small business owners around the country. Sprint gave me one of these devices, and I immediately loved it. In fact, I can’t imagine how I got along without it. Thanks in

Why did this happen? Not because we were so smart, but instead because the other guys were so slow to first recognize, and then adapt to, fundamental changes in the marketplace. I would also argue that it was my relative ignorance about the “proper” day-to-day operation of this kind of business that gave me the time to see the macro view. Had I known more about fabric utilization software or the latest sewing machine attachments, I might never have taken the time to consider the fundamental, near-term future of our company and industry. Ultimately, seeing the macro proved to be our most important competitive advantage.

You can’t prevent the market from changing. But by having a macro view, you are able to cut down the time between realization and action, between attack and counterattack, or between defense and offense.

When I came to the bank with application to get home mortgage, I saw a man, look like a businessman, and was waiting a bank officer. I walked closer to him and said hello to him. We introduce each other and started conversation about our business and its current condition. We talked for along half hour until the bank officer came and say hello to both of us then he went with her to her office.

Now I still remember some word of our conversation that showed the condition of his company financial. Actually his agenda on meeting with the bank officer was discussing about the way to debt consolidation of his financial. He didn’t explain too much but I could see there is cloud in his face. I understand that be a business man is hard especially when the condition of company in the un-good situation. We should thinking harder to solve the problem and stay survive for our business elements. This is not jus about our business, our family but for all employees and their family as well.