When people turn to the Yellow Pages in their telephone directory, they are usually ready to buy and they are looking for a supplier. They do not have to be persuaded to buy, they merely have tobe persuaded to buy from you. Many solo businesses derive a significant proportion of their sales from Yellow Pages’ advertising.
It helps to have the biggest advertisement on the page. It also helps to position the advertisement at the top on an outside edge. Another technique is to list everything that you sell or do—for example, an insurance broker could list every type of insurance sold. When customers are looking in the Yellow Pages they are much more likely to read the entire advertisement, so you can put more copy into it.
Tags: business, improvement, marketing, promotion
hello,
i hav though nothing to reply about, but i hav a question?
Q: can insurance companies give their ads in newspapers or in directories? By ads in directory, i mean not just the name but the advertisment of its products published in the directory. do reply……….
I think ads in newspaper or directories is usual way to promote the insurance product. may be not in direct promotion but via employee recruitment at least