Some companies know that China is an option for their business, but the owners don’t have the time, energy, or inclination to figure out how to make China work for the company. They don’t know where to start. They don’t have a roadmap to help them find their way. It seems all too foreign for the owners. And it seems way too hard. If your company leadership has this type of attitude, don’t attempt to do business in China.
You need to have strong leadership that’s committed to making your China business a success in the long-term. Without your company leadership’s full commitment, the chances of failure increase drastically
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