The Playing Field Is More Level
Thursday, December 11th, 2008
Big business is not completely vulnerable and that the strength of big companies should be respected. However, the classic business school terms such as sustainable competitive advantage and barriers to entry are be-coming more and more antiquated. As our economy moves away from a manufacturing base to being more service and information based, the traditional advantages inherent in big business have lessened.
Due in part to both technology and changing business practices, it is increasingly easier for a new company to enter an industry and easier for companies to hop across previously well-drawn territory lines. Just look at what has happened in the telecom world. Nearly every major (more…)