Nothing is more important to the growth of any organization than finding, training, and retaining superior people. This is probably no big revelation to you. More than any of the rules I’ve discussed in this book, this concept is the most obvious. It is also the most irrefutable. However, everyone also knows that a proper diet and regular exercise is the key to a long and healthy life. Somehow, not enough of us take that irrefutable knowledge and (more…)

Most small business owners I’ve observed see hiring as an un-pleasant chore. It’s a to-do list task to be squeezed in between other more important duties. I hear them say things such as, “Man, you’ve got to kiss a lot of frogs to find the person you’re looking for,” or “I can’t be wasting time in all those inter-views.” The worst one is, “In my town, you just can’t find enough people who want to work.” You can talk to an owner in Buffalo or Boise and get the same lament.

My friend Charlie Wonderlic, president of Wonderlic, Inc., knows more about small business hiring and training than anyone I know. His company is not only a privately held, fast-growth company but also a leader in helping employers hire and retain the best people. “In too many privately held com-panies, more time and effort is spent evaluating the cost and benefits of a new copy machine than a new employee,” ex-plains Wonderlic. “Equipment purchases are always based on a thorough analysis of features, functionality, price, and re-turn on investment. Hiring decisions are typically made based more on ‘gut feelings.’ Think about it—which is the bigger investment?”

In most cases, these business owners have waited until they’re desperate for help. They then throw out a quick classified ad on Monster.com or in their local paper and have an assistant sort through 50 resumes to find the best 10. The manager then interviews three and hires the first person who looks as though he or she can do the job without screwing up too much. These business owners just want to fill the position so they can “get back to their real job.”

In the business, the capability to see and provide small opportunity is a big plus point, because it’s mean there is a new chance or company to provide new market and new income in the future. If we see about cheap auto insurance, actually that’s not just come suddenly but after walk through long experience and trial test. This new product is born from the reflection of market demand.

Market need cheap but full power protection for their important stuff and for that the provider already prepare new product as an answer. From that case we can see that every person or company who can see small opportunity and provide it become source of income will can lead the competition.