Understanding your customers begins by identifying their basic buying motives. While services and products are con-stantly changing, basic buying motives change very slowly. Understanding your customers also means gaining an insight into their buying role. The buyer/user decides what is needed, what will be bought and where it will be purchased. In other situations these roles may be played by different individuals. It helps to anticipate who has the need, who influences the pur-chase decision, and who actually decides what and where to buy. A business strategy that is squarely aimed at satisfying your customers’ basic buying motives will pay off in Read the rest of this entry »
The Franchise Council of Australia (FCA) is the franchise industry association. It concerns itself with lobbying government, ethics in franchising, member education, industry development, promotion of franchising and publishing Franchising magazine. You can visit the FCA’s Internet site at http://www.franchise.net.au.
If you are interested in a franchise, then you need to become familiar with the requirements of the Franchising Code of Conduct and the prescribed Disclosure Document that a franchisor must provide to an intending franchisee. The Code is a regulation prescribed under the Trade Practices Act and compliance under the Act is mandatory for all franchise systems.
The Franchising Code of Conduct is administered by the Australian Competition and Consumer Commission. The ACCC maintains a section for small business on its Internet site at http://www.accc.gov.au. You can access The Franchisee’s Guide from this site. It contains a link to the Franchising Code of Practice, including the requirements of the Disclosure Document. The Franchisee’s Guide is also available without charge from the ACCC publications branch, which you can phone on
When I open the university library door, my eyes catch some rows of university trophies. I walk slowly and keep any eye on the detail of every trophy. I see the trophies were collected from year 2000 until right now. What make me interest with all of trophy is in every year this university always get some winner trophies of university competition. Most of competition in the sport field and the rest is in the acting, art and music. The first row is for Read the rest of this entry »
