The cell phone has big volume sales and day by day always increasing in the world market. With the communication already moving into primary need of human, the increasing number of cell phone user is normal. When we buy a cell phone some time we get a cell phone holster as a bonus and if we buy an expensive phone we can get exclusive one from leather material.
This is what I say as opportunity for our project; we can prepare and develop the cell phone holsters from leather material. I think this is not difficult one because the focuses on this project are design and material quality. For the leather material may be only have some variation, not too much because we can choose general leather of cow. Even we can choose another material like from goat but the cost will increase.
The biggest key of holster is design so when we make design we should thinking about function. The holster should fit and strong enough to keep the phone but must safe from phone thief. For the color may be only some variants like brown or black to support elegant and exclusive image.
The market for the exclusive holsters may be limited segment because the price is higher than other holster from plastic, textile or synthetic material. Even the ordinary holsters have a lot of design with wider market but there so many players in the market, so the competition is too tight. Price and design will be concern on sales, some time don’t have enough attention on the quality.
The leather holster has focus on the mid and high level user so the price could be adjusted following the user demand. If we talk about middle and high class user, what they think is closer to the high class image so we have to be careful on the quality. We have keeping the good quality of product even the price is higher because for them, price is the second reason for buying. Nothing is impossible for this opportunity.
